Essie Spring 2013 Madison Ave-Hue Collection : Swatches & Comparisons

Tuesday, February 21, 2017 5 comments
Someone recently asked on Instagram why I started this blog. I started this because I was always on the hunt for Essie information: info on new collections with swatches, info on older polishes...just anything Essie I could find. I was following nail polish blogs but really only cared when they posted stuff about Essie. I loved finding comparisons of Essie polishes swatched side by side on the nail, since bottle shots don't tell the whole story, but it was always hit and miss if I could find it or not. I thought it would be so nice if all the Essie info was in ONE place: reviews, comparisons, swatches. So I decided to do it myself. 3 years later and I've got a pretty good little archive going! Every once in a while I like to go back to past collections, and if I have most of them, I will do a swatch and comparison post. Hopefully you'll find this interesting :)

I remember when this collection came out. I had only just quit biting my nails about 6 months earlier and was buying polishes here and there. I was already learning that Essie was my favourite brand and had bought all four of the 2013 Resort Collection polishes. Only a month later and we were seeing this collection released in stores. I was immediately drawn the to bright pink Madison Ave-Hue and the blue Avenue Maintain, as well as the grey Maximillian Strasse-Her, so those were the few I picked up. I didn't yet know my love for pastels so I passed on Go Ginza and in my mind Bond With Whomever was identical to Under Where from the resort collection. Over the years, I've picked up more and, of course, discovered I absolutely LOVE Go Ginza! The only one I'm missing is the red polish called Hip-Anema. I've read that it compares very closely to Fifth Avenue which I have in my collection.
Left to Right: Maximillian Strasse-Her, Go Ginza, Bond With Whomever, Madison Ave-Hue, Fifth Avenue (not Hip-Anema) & Avenue Maintain

This collection was based on high fashion shopping destinations. To be honest, I've never understood most of the names exempt for Madison Ave-Hue. I did a little research and found this promo image that explains them well:

Alright! Let's get into the swatches and comparisons.

Go Ginza

I just recently posted about this polish and let you know that there's two different coloured Go Ginza's on the market. I'm still not exactly sure why that is but I'll show you both.

This is the pink-toned version which is probably the closest to what Essie was going for since they called it "a cherry blossom pink". This is so pretty on the nail. My bottle takes 2-3 coats to be opaque with a tiny bit of ridging (possibly because the polish is older and has thickened up a bit).

Here's the second, more lilac, version that is out there. This has a great formula, is opaque in 2 coats and self-levels nicely. 

Go Ginza vs. Hubby For Dessert vs. Meet Me At the Altar vs. Lilacism

This was a strange comparison to do! I had to put both Go Ginza's on my nails and then compare to similar polishes. It's hard to tell in the photo but Meet Me at the Altar is lighter and not quite as pink as the pink-toned Go Ginza. Hubby for Dessert is closest to the lilac version of Go Ginza but not nearly as pigmented. Definitely more sheer with less lilac pigment. 

If my bottle of Lilacism wasn't so discoloured and blue, I think the lilac version of Go Ginza would be quite similar. But with the way my Lilacism looks, its much more blue toned.

Bond With Whomever

I wish I had picked this one up back in 2013 instead of Under Where! It applies well in 2-3 coats. I had a bit of bald spots on a couple nails so those needed the third. It self-levels nicely.

Bond With Whomever vs. Dress Call vs. Under Where?

Bond with Whomever is really close to Dress Call! There's a smidgen of a difference but it's basically identical. Under Where is much more pink toned.

Maximillian Strasse-Her

I remember I wasn't really into this polish in the Spring but once it got colder, I was all over it. It seems to be a polish I pull out every Winter. This is a grey creme polish with a hint of sage green. The formula applies really nicely in 2 coats. It's nice and opaque but not thick and it self-levels nicely.

Maximillian Strasse-Her vs. Who Is The Boss vs. Parka Perfect vs. Udon Know Me

Who Is the Boss looks similar in this photo but is actually much lighter in person. The is closest to Maximillian Strasse-Her is Parka Perfect but Parka Perfect is more blue-toned with small silver glitter.  Udon Know Me is way more blue. 

Madison Ave-Hue

I loved this pink polish back in the day but I don't wear colours like this much anymore. She's still a beauty with fine silver shimmer running throughout. Madison Ave-Hue has a really wonderful formula. Smooth, opaque and self-leveled in 2 coats.

Madison Ave-Hue vs. Mod Square vs. The Girls Are Out vs. Coacha Bella

Nothing is similar here either. The closest one is The Girls Are Out, including the little silver glitter pieces although it's a darker shade. Mod Squad is way brighter and a warmer pink and Coacha Bella is darker and more fuchsia toned.

Avenue Maintain

This Parisian blue is so cool and different. It's bright yet dusty at the same time. It applies perfectly! It's not thick and gross but totally opaque in one coat. I wonder if that's because my bottle is now 4 years old but like I said it isn't thick and goopy so I think it's just this formula. It's awesome. It also self-levels well.

Avenue Maintain vs. Hide & Go Chic vs. Namastay The Night

I really like Avenue Maintain because it's quite a unique blue in my collection. It's got such a pretty dusty quality to it yet still maintains some brightness. I don't know how to describe it but I grabbed these two blues which looked the closest on my shelf, but they are both so different. Namastay the night is more cerulean and Hide & Go Chic is darker.

My fave from this collection is most definitely Go Ginza! Have you pick up any from this collection? Which is your fave?


  • Mrs W said...

    Thank you for doing these kinds of posts! I never buy new nail polish, I always get it on sale or clearance and it's usually older collections. So when I see something I like and want to look up swatches or info on the formula I know where to come to. Thanks! :)

  • Unknown said...

    Great post, thanks a lot. This was the first Essie collection I remember exploring and buying in a concientious way ( as opposed to picking random Essie polishes here and there). I have and love Maximillian Strasse, Madison Ave and Bond with whomever.. now I wish I had also bought the other two ! Love your post and love your blog very much.

  • Emma said...

    OMG Avenue Maintain is gorgeous!!! Will have to keep an eye out for that one :)

    P.S. I checked in daylight and my Go Ginza really does seem to be an in-between to your two bottles, although leaning slightly more towards your "lilac" version! But I do remember it being more pink when I first bought it (it might just be my mind playing tricks on me) so I think it might just change colour after all?!

  • Kindra said...

    Thanks so much Iskia! You picked some really great polishes from this collection. I'm not sure how readily available Madison Ave-Hue and Avenue Maintain are, but Go Ginza was added to the permanent collection.

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