I remember when this collection came out. I had only just quit biting my nails about 6 months earlier and was buying polishes here and there. I was already learning that Essie was my favourite brand and had bought all four of the 2013 Resort Collection polishes. Only a month later and we were seeing this collection released in stores. I was immediately drawn the to bright pink Madison Ave-Hue and the blue Avenue Maintain, as well as the grey Maximillian Strasse-Her, so those were the few I picked up. I didn't yet know my love for pastels so I passed on Go Ginza and in my mind Bond With Whomever was identical to Under Where from the resort collection. Over the years, I've picked up more and, of course, discovered I absolutely LOVE Go Ginza! The only one I'm missing is the red polish called Hip-Anema. I've read that it compares very closely to Fifth Avenue which I have in my collection.
|Left to Right: Maximillian Strasse-Her, Go Ginza, Bond With Whomever, Madison Ave-Hue, Fifth Avenue (not Hip-Anema) & Avenue Maintain|
This collection was based on high fashion shopping destinations. To be honest, I've never understood most of the names exempt for Madison Ave-Hue. I did a little research and found this promo image that explains them well:
Alright! Let's get into the swatches and comparisons.
I just recently posted about this polish and let you know that there's two different coloured Go Ginza's on the market. I'm still not exactly sure why that is but I'll show you both.
This is the pink-toned version which is probably the closest to what Essie was going for since they called it "a cherry blossom pink". This is so pretty on the nail. My bottle takes 2-3 coats to be opaque with a tiny bit of ridging (possibly because the polish is older and has thickened up a bit).
Here's the second, more lilac, version that is out there. This has a great formula, is opaque in 2 coats and self-levels nicely.
Go Ginza vs. Hubby For Dessert vs. Meet Me At the Altar vs. Lilacism
This was a strange comparison to do! I had to put both Go Ginza's on my nails and then compare to similar polishes. It's hard to tell in the photo but Meet Me at the Altar is lighter and not quite as pink as the pink-toned Go Ginza. Hubby for Dessert is closest to the lilac version of Go Ginza but not nearly as pigmented. Definitely more sheer with less lilac pigment.
If my bottle of Lilacism wasn't so discoloured and blue, I think the lilac version of Go Ginza would be quite similar. But with the way my Lilacism looks, its much more blue toned.
Bond With Whomever
I wish I had picked this one up back in 2013 instead of Under Where! It applies well in 2-3 coats. I had a bit of bald spots on a couple nails so those needed the third. It self-levels nicely.
Bond With Whomever vs. Dress Call vs. Under Where?
Bond with Whomever is really close to Dress Call! There's a smidgen of a difference but it's basically identical. Under Where is much more pink toned.
I remember I wasn't really into this polish in the Spring but once it got colder, I was all over it. It seems to be a polish I pull out every Winter. This is a grey creme polish with a hint of sage green. The formula applies really nicely in 2 coats. It's nice and opaque but not thick and it self-levels nicely.
Maximillian Strasse-Her vs. Who Is The Boss vs. Parka Perfect vs. Udon Know Me
Who Is the Boss looks similar in this photo but is actually much lighter in person. The is closest to Maximillian Strasse-Her is Parka Perfect but Parka Perfect is more blue-toned with small silver glitter. Udon Know Me is way more blue.
I loved this pink polish back in the day but I don't wear colours like this much anymore. She's still a beauty with fine silver shimmer running throughout. Madison Ave-Hue has a really wonderful formula. Smooth, opaque and self-leveled in 2 coats.
Madison Ave-Hue vs. Mod Square vs. The Girls Are Out vs. Coacha Bella
Nothing is similar here either. The closest one is The Girls Are Out, including the little silver glitter pieces although it's a darker shade. Mod Squad is way brighter and a warmer pink and Coacha Bella is darker and more fuchsia toned.
This Parisian blue is so cool and different. It's bright yet dusty at the same time. It applies perfectly! It's not thick and gross but totally opaque in one coat. I wonder if that's because my bottle is now 4 years old but like I said it isn't thick and goopy so I think it's just this formula. It's awesome. It also self-levels well.
Avenue Maintain vs. Hide & Go Chic vs. Namastay The Night
I really like Avenue Maintain because it's quite a unique blue in my collection. It's got such a pretty dusty quality to it yet still maintains some brightness. I don't know how to describe it but I grabbed these two blues which looked the closest on my shelf, but they are both so different. Namastay the night is more cerulean and Hide & Go Chic is darker.
My fave from this collection is most definitely Go Ginza! Have you pick up any from this collection? Which is your fave?